Not that long ago, drinking culture was mostly about quantity. Bigger pours. Cheaper bottles. Nights built around excess rather than intention. Over the past several years, that mindset has started to shift. More people are choosing to drink less, but better. They are thinking about what they pour, how often they drink, and why certain bottles make it onto their shelves in the first place. This shift is often described as the conscious drinker movement, and it is changing how